Rome Bridal Week in interview with Fabrizio Inzoli Filippini e Ornella Podavini from Revenge Atelier, Brescia

Standing Out in the Bridal Industry: The Art of Personalisation.

As someone deeply immersed in the bridal industry, we often reflect on what sets successful bridal boutiques apart in a sea of options. With countless bridal stores vying for attention, it has become increasingly important to not only stand out but to also create a memorable and personalised experience for each bride-to-be.

At Revenge Atelier, Fabrizio Inzoli Filippini believes that every bride has a unique story to tell, and it’s his mission to help her express that story through her wedding attire. We spoke with him to find out how he makes a difference in the bridal world.

For sure, Revenge Atelier doesn’t fit in any typical bridal store category. Revenge Atelier was born from the dream of an alternative space dedicated to today's bride. What is this specific alternative about you want to offer?
Our alternative approach lies in offering unique and one-of-a-kind dresses designed to represent the bride’s authentic and strong personal identity. We break away from the conventions of prêt-à-porter fashion, creating pieces that enhance individuality and personal expression in an exclusive and tailored way.

You have a special way to connect with each bride, who finds her way into your store. Therefore, you ask the bride to “take your hand and follow you to walk together towards your new project of life, love and future”. We see many confident brides in today’s times, many of them seem to know exactly what they want. Why do you think you need to take each bride by your hand, showing her the way to her dress?
Guiding the bride through a true journey into the world of couture is essential, as haute couture is an art that deserves to be explained. Only by understanding its value - both the intrinsic worth of artisanal craftsmanship and the exclusivity of a bespoke creation - its uniqueness and refinement can truly be appreciated.

Revenge Atelier stands for tradition and passion but also for creating high-class craftsmanship, personalised for each bride. How traditional are today’s brides? What specific styles and designs brides are looking for?
Today more than ever, we welcome brides with deep self-awareness and a clear understanding of their preferences. With a higher average age, they approach their choices with greater confidence. As a result, requests vary significantly depending on the type of event, the number of guests, and the overall style they wish to infuse into every detail.

One of the most exciting and precious parts of your work is the creation of your Capsule Couture Collection dresses that you make directly with the Haute Couture houses, e.g. Yolan Cris. This surely allows you to give each bride uniqueness, exclusivity and sophistication. From where do you source your inspiration for these collections?
My inspirations stem from the passion I have cultivated and nurtured over time: interior architecture, contemporary art, nature, and the direct experience of working closely with my clients. Engaging with them allows me to interpret their desires and needs, whether it’s the preference for more deconstructed gowns compared to the rigid tailoring of the past, the emphasis on lightness, or the pursuit of a more modern and contemporary design.

We see many changes in today’s bridal and wedding industry. How does the “daily mainstream” affect your special and very specific way of working?
I have always maintained a strong detachment from fleeting trends and the ephemeral nature of passing fashion phenomena. My approach to social changes has always been rather traditional, staying distant from the fashion influences of street life. In my work, the priority remains the bride’s special day, where every effort is dedicated to understanding her specific needs, ensuring a perfect fit, respecting her tastes, and honoring her preferences. Unlike other elegant or significant events, a wedding is not just about looking beautiful and impeccably styled. Even today, it represents a true social debut into a new life as a couple, a promise, and a genuine rite of passage. This gives it an extraordinary uniqueness in the life of a woman and a couple.

You have settled roots in tailoring and designing. What would be your personal wish for the future of bridal?
My main desire is to contribute to the definition of a commercial and artisanal sector built on craftsmanship, design, and tradition - one that remains distinctly separate from the world of prêt-à-porter and standardization. Our professional expertise should be recognised as a true art of dressing and conducted with excellence, ensuring its resilience against the growing global trend that sacrifices uniqueness in favor of mass-produced tastes and trends. Being acknowledged as professionals in a specialised field is essential and must be carefully safeguarded.